THE CHALLENGE: Get people with severe asthma symptoms to stop using the F-word, “fine,” with their doctors when they’re feeling anything but “fine.” Millions of asthma patients say they’re feeling fine, yet are struggling to breathe, and they don’t have to be with the right treatment. We created these unbranded landing pages and social posts for Novartis to build a buzz around a soon to be released asthma drug called Fevi that helps sufferers breathe a little easier.