Justin Kaswan Portfolio

THE CHALLENGE

In a fiercely competitive electric toothbrush category, Oral-B needed to turn its most distinctive product feature, its round brush head, into an easy-to-understand reason to choose the brand.

THE SOLUTION

“The Right Shape” turned a technical product advantage into a simple visual story: when precision matters, shape matters.

I concepted and wrote the online video demonstrating how Oral-B’s round head is designed to surround each tooth, with the product story extending across digital.