Justin Kaswan Portfolio

THE CHALLENGE
After COVID kept travelers grounded, Air Canada and Chase needed to get people excited about seeing the world again while driving travel and Aeroplan Card acquisition.

THE SOLUTION

We created “Upward and Onward,” an integrated campaign designed to remind people what they’d been missing and give them a reason to start traveling again.

I helped develop the concept around showcasing less expected destinations rather than the usual Paris, London, and Rome, and wrote copy across OOH, print, digital, social, airport media, email, and landing pages.